I worked with King Edward's Chicken and Fish during my capstone project. It was fun to work with their brand's energetic style and mascot. They requested that I keep the chicken the same in their materials so to add a fun new element I created a fish and chicken pattern, playing with similar shapes.
At King Edwards, a lot of their customers call in and pick-up their food. Knowing this, an easily understandable take-out menu was priority. I highlighted different sections using the corresponding graphics that I used in the pattern.
I also created a slogan for them, "Long Live the King", and used it on the t-shirts and takeout menus. The business cards and restaurant menus used the same pattern and style, with the menu having a similar layout to the take-out menu to keep it user-friendly.
