Unbound Strategic Plan | Hope in Every Step

In 2025, Unbound launched a strategic plan with specific goals and descriptions of how their program will help them with their efforts to help families living in poverty around the world. I created the art direction and print design, which I got to apply to a 28 page booklet, a folded mailer, and a t-shirt that every employee received. I was inpsired by the theme and wanted the visuals to have a cartographic feel, emphasizing the upward path Unbound has the goal of following. the topographic elements represent land masses as well as a line chart moving upward. I also created many bespoke infographics for this campaign.

Hope In Every Step Strategic Plan Booklet

This 28 page booklet was quite the large project. It was a rather quick turnaround for a project of this size and I took on the challenge of balancing the large amount of content and copy while still trying to keep the booklet visually appealing. This booklet required some very specific infographics which were a fun task.

You can flip through the whole booklet here.

Hope In Every Step Strategic Plan Folded Mailer

This mailer was meant to be an abridged version of the 28 page booklet. It was interesting to balance the placement of content while keeping each folded panel feel visually appealing and like natural progression.

Strategic Plan T-shirt

I designed this t-shirt inspired by the Hope in Every Step campaign, and every employee received one. It was fun to be able to work in an illustration of our founder, Bob Hentzen, on one of his walks. He completed long walks to show his commitment to walking alongside families in poverty, walking 4,000 and 8,000 miles on two separate walks.

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