BonLou's Pet Grooming Salon

I recently finished a brand package for a local pet grooming salon and it was a paws-itively amazing freelance project to work on! My priorities were to keep it vintage, classy, and kind. The owner wanted to ensure her salon embodies her ideal of caring for pets over profits with a fun retro flare. I created a comprehensive branding package for BonLou's, including a logo with multiple versions, patterns, illustrations, icons, graphics, and color and font guidance. The main logomark keeps the brand lively with a happy dog in the shape of a cursive B. The stars are a nod to both retro graphic elements and the feeling of being freshly pampered at the salon.

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